5+ year marketing partnership
About the client
The California MBA, California Mortgage Bankers Association, serves to represent the residential and commercial real estate finance industry before all governing bodies.
Since 2016, we have worked with the California MBA to conceptualize, create, and manage all their annual conference marketing efforts, website creation and personalized lead generation funnels to grow attendance and association exposure.
Social Media Content Management
Corporate Website Redesign
With the continued success since the start of our relationship, we took our partnership to the next level. A 12 month content marketing partnership was developed with California MBA in addition to the conference marketing efforts. We successfully launched the brand new CMBA.COM, blog, podcast, cleaned up email database and set up best design practices.